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International Sewing Machine Collectors' Society

The purpose of the International Sewing Machine Collectors' Society is to foster the collecting of, and research into, sewing machines.

The American Singer Series

A set of 16 trade cards featuring water colours of native American song birds. The copyright dates range from 1898-1922 and it is likely these were issued soon afterwards.

On the reverse of each card, dominating the token acknowledgement of the depicted bird, is the advertising which announces highlights from the current catalogue: the electric 101-2 ("concealed in a useful table"); 24-60, 24-62, 66-6, 99-13, 128-13, an add-on electric motor (800 stitches per minute), needle threader, the newly introduced Singerlight and the offer of their in-store picot edge and hemstitching service.

On separate cards, Singer cheekily marketed the 20 to both children and stylish women "it can be easily packed in a lady's travelling bag or suitcase and is therefore handy when travelling…".

And who hasn't felt that urge to pull out a sewing machine on a long train journey?

John Langdon

Cards loaned by Phillipa Wall

rosebreastedgrosbeak_small.jpg thesinger20_small.jpg
baltimoreoriole_small.jpg thesinger202_small.jpg
scarlettanager_small.jpg thesingerlight_small.jpg
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